ABOUT JOYCE

My passion for style and making the most of oneself began in 2001. My husband and I had moved with our young family to Saudi Arabia in 1996. I spent five years there living in shorts and a T-shirt and covering up with a black abaya whenever I went out of the compound, that we lived in.

Then, in 2001, we moved to Dubai. Suddenly, I was surrounded by stylish people wearing beautiful clothes, and I didn’t know where to start.

Thankfully, my husband gave me the gift of some appointments with an image consultant for my
birthday. She was wonderful. My colours were analysed and I realised that 80% of my clothes were the wrong colour for me. She analysed my body shape and advised me of the styles of clothing that would be flattering for it and went through my wardrobe and helped me salvage what could still be worn and advised me of the key pieces to buy, so I could have a versatile capsule
wardrobe.

I fully embraced this advice and never looked back.
The compliments started flooding in about how well I looked and how beautifully I dressed, which increased my confidence and self-belief. I felt inspired.

Once I moved back to the uk a few years ago and the children moved out, it was time to do something for me. Clothing, style and looking my best is my passion, so I set about learning how to help other women look their best, and build their own confidence and self belief.

Its truly amazing how these minor changes in life can impact so much!